In fact, it’s easy when you don’t have to start on a greenfield. To start off with, we launched into initial analyses. We wanted to know what worked well on the old website, we asked who their customers are, how they think and how well they can find their way around online. We scrutinised the competition, too.    

Where a draftsman draws plans, we sketch wireframes. When engineers ponder where to run the wiring, we wonder which way to run user conversion routes. Where RotaGroup provides site supervision, we develop and test and search for the very smallest details that might ruin the users’ dreams about their home.   

The result is a simple modern presentation that this planning-engineering firm deserves.